Developed a suite of marketing collaterals for Singapore Management University (SMU), including a flyer and social media assets for the College of Integrative Studies (CIS) and Undergraduate Admissions. The designs were tailored to align with SMU’s brand guidelines while delivering clear, engaging visuals to capture the attention of prospective students and parents. Each piece was thoughtfully crafted to enhance outreach, drive awareness of academic offerings, and support student engagement across multiple platforms.