Campaign:
Pop the Pressure,
Open Happiness
This project addresses the academic stress faced by Gen Z students, exploring the pressures of exams, grades, and societal expectations. It aims to provide creative solutions for stress relief and self-improvement, offering engaging and interactive experiences that promote personal growth. Through a two-phase campaign, the project combines physical and digital elements to empower students, boost their confidence, and celebrate their achievements in a fun, rewarding way.
Building on the first stage, the second phase features a real-time augmented reality (AR) integrated video game. Students engage in personalized challenges during their commutes, tracking their progress and achievements, with Coca-Cola continuing to celebrate their personal growth and milestones.
This stage introduces an interactive pop-up experience in educational institutions, where students participate in a physical game designed to challenge their personal limits. As they surpass their previous scores, Coca-Cola celebrates their growth, encouraging self-improvement and stress relief during exam periods.
Some Other Projects
