Logo Design for
Forklore
Forklore by The Body Shop is a hypothetical brand visual identity project for a niche café and retail concept. Rooted in the idea of farm-to-table dining and sustainable practices, the project explores how thoughtful design can foster a deeper connection between people, food, and nature. The brand identity combines organic motifs, earthy colours, and modern, clean typography to reflect the balance of tradition and innovation. Forklore is designed for a modern, conscious audience seeking ethical consumerism, healthy living, and immersive, technology-driven experiences.
Hazelnut Symbol: The inclusion of a stylised hazel plant signifies the cafe's inspiration from the connection to nature. Specifically hazel tree, representing growth, inspiration and Protection
Letter "F": The shape of the hazelnut cleverly creates the letter "F" for "Forklore," referencing both the cafe's name and the concept of "Fresh Farm Flavours."
Some Other Projects
